Valid 16 January until 22 January
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FreshCo is a Canadian food retailer which is a subsidiary of Sobeys Inc. It is a young company founded in 2010 by a very reputated and succesful company (Sobeys Limited Companies). The company present itself as a store selling a high quality products for low prices. At the same time the store proposes ethnic products which are adapted for potential local customers. For their slogan this company have chosen "Fresher. Cheaper." and propose to their customers a permission to get their money back if their product isn't fresh. They also sell organic groceries and bakery goods, which are beked every day.