Valid 29 July to 04 August
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No Frills is a Canadian chain of deep discount supermarkets founded in 1978. It was based in Toronro, Ontario, Canada. Originally it was a little store in East York proposing a limited number of products but for an attractive price. This store started its expansion when Lowblaw launched a line of generic products called "No Name". Those were unbranded products with a simple and basic packaging in black and yellow. No Frills was the first store to sell those new products which was qualified as "fresh produce at the lowest possible price". This company tried to reduce costs as much as possible, so the idea was not to give away free shopping bags. Customers had to bring their own shopping bags or they could buy their own. Today this chain of supermarkets has conserved their principles of lowcost products and reusable bags.